Digital Strategy · Experience Design · Technology
Afvensu Ibisu
Designing better ways for people, technology and organisations to work together.
I’m a digital strategist and experience designer with a background in information technology and information systems. My work connects digital systems, human experience, organisational needs and business value — from strategy through to what actually gets built.
Nigeria — working with teams globally
What I do
Six connected practices
Not separate services — an evolving scope of practice, each one a different vantage point on the same problem of making technology useful to people and organisations.
- 01
Digital Strategy
Connecting business intent to digital capability — where technology should go, and why.
- Digital business strategy
- Digital transformation
- Technology-enabled improvement
- Digital communication & content strategy
- 02
Experience Design
Human-centred design of the interactions people actually live through.
- UX / experience design
- Interactive experiences
- Gamified experiences
- Learning experience design
- 03
Digital Technology
Practical implementation — the part where strategy has to become a working system.
- Web development & WordPress
- Digital platforms & integrations
- Geo-location and listing systems
- IT implementation and support
- 04
Instructional Design & Learning Systems
Turning complex technical material into postgraduate learning experiences that can actually be delivered.
- Instructional systems design
- Instructional content decomposition
- Interactive learning development
- End-to-end learning operations
- 05
Learning & Gamification
Designing learning that adapts to the person, using motivation as structure rather than decoration.
- E-learning and personalised learning
- Gamification models
- Serious gaming
- Interactive and immersive learning
- 06
Organisational & Systems Thinking
An emerging direction: organisations as adaptive systems of people, technology and purpose.
- Organisational design and architecture
- Adaptability and change
- Human behaviour and technology
- Sustainable business value
Selected work
Evidence, not claims
Instructional design & learning operations
Postgraduate STEM & Technology Curriculum Design
Instructional systems design and learning operations for postgraduate (Master’s) STEM and technology curricula, delivered inside governed institutional boundaries.
Instructional designLearning operationsArticulate RiseDigital platform
Abuja City Tourist
A digital tourism platform presenting experiences and booking-oriented functionality for visitors to Abuja.
TourismWeb developmentContent & SEOMSc research & implementation
Gamification Model for Personalised E-Learning
Postgraduate research developing a gamification model for personalised e-learning, implemented with WordPress.
GamificationPersonalised learningResearchLearning experience design
Interactive & Immersive Learning
Professional experience designing interactive and immersive digital learning experiences.
Learning designImmersiveInteraction
The through-line
A diverse career with a single direction
Information Technology
BSc, Salem University, Lokoja — the technical foundation.
Information Systems
MSc, Obafemi Awolowo University — technology in its organisational context.
Instructional design
Postgraduate STEM curricula — decomposing technical material into deliverable learning.
Learning & interaction design
Personalised, gamified and immersive learning — widening the design scope.
Digital strategy
From building systems to deciding which systems are worth building.
Experience design
Designing what the strategy feels like for the people inside it.
Organisational & systems thinking
Current direction: adaptability, architecture and sustainable value.
MSc research · Information Systems
Development of Gamification Model for Personalized E-Learning
A gamification model for personalised e-learning, implemented in WordPress. Completed at Obafemi Awolowo University, Ile-Ife.
Published research · 2026
Adaptive Organisational Engineering: Bounded Adaptability as a Principle of Organisational Architecture
A conceptual framework proposing Bounded Adaptability as the governing principle of organisational architecture. Presented as conceptual work whose propositions require refinement and empirical testing.
Read on SSRNBackground
Credentials
Education
MSc Information Systems
Obafemi Awolowo University, Ile-Ife
BSc Information Technology
Salem University, Lokoja
Leadership & organisation
- International Leadership and Organizational Behavior — Università Bocconi
- Removing Barriers to Change — Wharton, University of Pennsylvania
- Human Resource Management — GreatLearning
Strategy & business
- Digital Business Strategy — University of Virginia
- Digital Transformation — University of Virginia, Darden School of Business
- The Strategy of Content Marketing — University of California, Davis
- Project Management Professional — British Project Management Academy
Experience & learning
- Foundations of User Experience — Google
- Games UX — Interaction Design Foundation
- Serious Gaming — Erasmus University Rotterdam
- Gamification — Wharton, University of Pennsylvania
Technology
- Google IT Support Specialization — Google
Professional ecosystem
AI Digital Art
Digital strategy, technology and implementation practice.
AIDA is the business vehicle through which commissioned work is delivered, with digital strategy as its primary focus and technology and multimedia implementation underneath it. This site remains my personal professional and intellectual home.
Visit aidigitalart.com.ng